Daniel Ursuleanu
petpath
Concept · Brand Identity · Product Design · UI/UX · 3D · Art Direction
Platform: Physical + Digital | Industry: Pet Care | Status: Self-initiated | Year: 2025
petpath is a concept for a connected pet care experience centered around a smart tracker, companion app and unified brand identity. It explores how thoughtful design can make everyday pet care feel simpler, more connected and more reassuring.
Disclaimer: This brand is a conceptual project created solely for portfolio purposes. It is not affiliated with any existing company or product—everything from the name to the design was developed as a creative exercise.
Selected Works
MonetoA calmer way to understand personal finance.
In the endAI Generated
FoodrDiscovering food should be as enjoyable as eating it.
The OthersAI Generated
VELORAPremium travel companion for modern explorers.
On the rocksAn exploration of material illusion through inflatable stone forms.
Still life explorationsMade with Cinema 4D, Blender and others
Let's talk:
hello@ursuleanu.com
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