Daniel Ursuleanu

Foodr

Concept · Brand Identity · Packaging Design · Product Design · UI/UX · Art Direction

Platform: Physical + Digital   |   Industry: Food & Beverage   |   Status: Self-initiated   |   Year: 2025   

Foodr is a contemporary food ordering concept that brings together a digital experience, physical packaging and a cohesive brand identity. The project explores how every touchpoint—from browsing a menu to receiving an order—can become part of a seamless and memorable dining experience.
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Disclaimer: This brand is a conceptual project created solely for portfolio purposes. It is not affiliated with any existing company or product—everything from the name to the design was developed as a creative exercise.
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The Others

Selected Works
MonetoA calmer way to understand personal finance.
In the endAI Generated
FoodrDiscovering food should be as enjoyable as eating it.
The OthersAI Generated
VELORAPremium travel companion for modern explorers.
On the rocksAn exploration of material illusion through inflatable stone forms.
Still life explorationsMade with Cinema 4D, Blender and others
Selected ArtworksArt

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